We discuss details because the revolution in automotive design has so far failed to materialize. But is technological progress really making our cars more beautiful?

Broken down to the basics, not much has changed in automotive design over the past 30 years. A hood with a radiator grille, behind it the greenhouse with two or four doors. Only the rear design makes quite boldly the segment, if we are honest. Let a child draw a car - they'll be able to match the result to just about any brand.

Meanwhile, everything has been tried in terms of shapes within the common car segments. Instead of creating something new, designers have then played with and designed the available surfaces in different ways - but even that has now been exhausted.

In fact, it's noticeable, especially with the SUV boom: Cars haven't changed; they've essentially just gotten bigger and bigger. And once a manufacturer has blown up its SUV far enough, it's up to the designer to decorate the huge areas thus created. Large lettering and expansive radiator grilles are currently popular for this purpose. But the increasing shift toward alternative drive concepts is necessitating a rethink.

The lower the air resistance, the greater the range. Form follows function; aesthetics grow out of efficiency. The new design language provides a stronger flow and thus enables sophisticated aerodynamics.

The car is visibly evolving into a living space. And the most important question will be how the passenger can use the time gained for himself. In the future, the interior will therefore be the heart of the car, where the user will experience new freedoms.

The new generation of "digital natives" will be very focused on this

The biggest transformation of recent times has therefore taken place in the interior.

There we now see huge screen surfaces, conventional buttons and switches disappearing. People wanted to transfer this change to the exterior accordingly, which is why narrow LED strips and elaborate light graphics are so "en vogue" today. They are intended to illustrate the technologization of cars.

Cars today are virtually designed around the corresponding operating system. The interior is created around the hyperscreen, and the exterior is then created around the interior.

And: in the end, provocation is needed. Only what polarizes really stays in the memory - the BMW kidney of the latest models is one of the best examples. But you can also see the same trend in fashion, for example with labels like Balenciaga